Using means-end chain theory to explore travel motivation : an examination of Chinese outbound tourists
Shan Jiang; Noel Scott and Peiyi Ding
| Year of publication: |
2015
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|---|---|
| Authors: | Jiang, Shan ; Scott, Noel ; Ding, Peiyi |
| Published in: |
Journal of vacation marketing : an international journal. - London : Sage, ISSN 1356-7667, ZDB-ID 1352663-7. - Vol. 21.2015, 1, p. 87-100
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| Subject: | Chinese outbound market | destination market | laddering rechnique | means-end chain | travel motivation | Urlaubsverhalten | Holiday behaviour | China | Internationaler Tourismus | International tourism | Motivation | Konsumentenverhalten | Consumer behaviour | Chinesen | Chinese (People) | Tourismusmarketing | Tourism marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010512106