Using means-end chains and hierarchical value maps in leisure winery tourism values for Taiwanese and Chinese tourists
Year of publication: |
2015
|
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Authors: | Yeh, Tsu-ming ; Wu, Shu-nui ; Jeng, Mei-yuan |
Published in: |
International journal of services and operations management. - Olney : Inderscience, ISSN 1744-2370, ZDB-ID 2186492-5. - Vol. 21.2015, 3, p. 265-288
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Subject: | wine tourism | means-end chain | MEC | perceived values | attributes | consequences | Tourismus | Tourism | Taiwan | Konsumentenverhalten | Consumer behaviour | Urlaubsverhalten | Holiday behaviour | Tourismuswirtschaft | Tourism industry | Weinbau | Wine industry | China | Wein | Wine | Tourismusmarketing | Tourism marketing |
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