Using metaphors as a tool for creative strategic sense-making
Tomaž Kolar
| Year of publication: |
2012
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|---|---|
| Authors: | Kolar, Tomaž |
| Published in: |
Economic and business review : EBR. - Ljubljana : Economic & Business Review, ISSN 2335-4216, ZDB-ID 2406428-2. - Vol. 14.2012, 4, p. 275-297
|
| Subject: | marketing strategy | creative thinking | metaphors | military strategy | Kreativität | Creativity | Marketingmanagement | Marketing management | Strategisches Management | Strategic management | Militär | Armed forces |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011613650