Using mindsets to boost health : how construal level and goal pursuit shape health message effectiveness on cessation behaviors
Márcia Maurer Herter, Adilson Borges, Diego Costa Pinto, Mario Boto Ferreira and Anna S. Mattila
| Year of publication: |
2022
|
|---|---|
| Authors: | Herter, Márcia Maurer ; Borges, Adilson ; Pinto, Diego Costa ; Ferreira, Mário B. ; Mattila, Anna S. |
| Subject: | Cessation behaviors | Construal level | Emotional and rational messages | Goal pursuit | Health messages | Konsumentenverhalten | Consumer behaviour | Emotion | Gesundheit | Health | Werbewirkung | Advertising effects | Verhaltensökonomik | Behavioral economics | Experiment | Verhalten | Behaviour | Persönlichkeitspsychologie | Personality psychology | Gesundheitsvorsorge | Preventive care |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-04-2020-0290 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013457425