Using mirrors and social norms to improve fruit and vegetable purchases in grocery stores
Mihai Niculescu, Collin R. Payne, David Just
| Year of publication: |
2016
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|---|---|
| Authors: | Niculescu, Mihai ; Payne, Collin R. ; Just, David |
| Published in: |
Marketing from information to decision. - Cluj-Napoca : [Verlag nicht ermittelbar], ZDB-ID 2602480-9. - Vol. 9.2016, p. 69-70
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| Subject: | grocery stores | in-store marketing | social norms | objective self-awareness theory | fruit and vegetables purchases | Lebensmitteleinzelhandel | Food retailing | Soziale Norm | Social norm | Obst | Fruit | Konsumentenverhalten | Consumer behaviour | Gemüse | Vegetables | Obst- und Gemüsemarkt | Fruit and vegetable market | Lebensmittelhandel | Food trade | Ladengestaltung | Store design |
| Description of contents: |
Two field studies were conducted in one grocery store in the U.S. by deploying mirrors only (study 1) or mirrors and social norm messages (study 2) in shopping carts.
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| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011657546