Using motivation theory to develop a transformative consumer research agenda for reducing materialism in society
James E. Burroughs, Lan Nguyen Chaplin, Mario Pandelaere, Michael I. Norton, Nailya Ordabayeva ...
| Year of publication: |
2013
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|---|---|
| Authors: | Burroughs, James E. ; Chaplin, Lan Nguyen ; Pandelaere, Mario ; Norton, Michael I. ; Ordabayeva, Nailya |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 32.2013, 1, p. 18-31
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| Subject: | transformative consumer research | materialism | well-being | happiness | consumer welfare | Konsumentenverhalten | Consumer behaviour | Zufriedenheit | Satisfaction | Lebensqualität | Quality of life |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009753951