Using multidimensional item response theory models to explain multi-category purchases
by Nadine Schröder
| Year of publication: |
2017
|
|---|---|
| Authors: | Schröder, Nadine |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 39.2017, 2, p. 27-37
|
| Subject: | Multidimensional Item Response Theory | Multi-Category Purchase Behaviour | Market Basket Analysis | Konsumentenverhalten | Consumer behaviour | Multivariate Analyse | Multivariate analysis | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011780880