Using Multimarket Data to Predict Brand Performance in Markets for Which No or Poor Data Exist
| Year of publication: |
2002
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|---|---|
| Authors: | Bronnenberg, Bart J. ; Sismeiro, Catarina |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 39.2002, 1, p. 1-17
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