Using music to influence cognitive and affective responses in queues of low and high crowd density
Steve Oakes; Adrian C. North
| Year of publication: |
2008
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|---|---|
| Authors: | Oakes, Steve ; North, Adrian C. |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 24.2008, 5/6, p. 589-602
|
| Subject: | Werbewirtschaft | Advertising industry | Werbewirkung | Advertising effects | Musik | Music | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003746672