Using Mystery Shopping to Compare the Service Quality of Banks in Turkey
| Year of publication: |
2009
|
|---|---|
| Authors: | Pinar, Musa ; Eser, Zeliha ; Strasser, Sandy |
| Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 20507926. - Vol. 31.2009, 1 (28.12.), p. 1-27
|