Using observational research for behavioural segmentation of shoppers
| Year of publication: |
2005
|
|---|---|
| Authors: | Sinha, Piyush Kumar ; Uniyal, Dwarika Prasad |
| Published in: |
Journal of retailing and consumer services. - London [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 12043850. - Vol. 12.2005, 1, p. 35-48
|