Using online opinion leaders to promote the hedonic and utilitarian value of products and services
Hsin-Chen Lin, Patrick F. Bruning, Hepsi Swarna
| Year of publication: |
May-June 2018
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|---|---|
| Authors: | Lin, Hsin-Chen ; Bruning, Patrick F. ; Swarna, Hepsi |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 61.2018, 3, p. 431-442
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| Subject: | Electronic word-of-mouth | Hedonic and utilitarian value | Online opinion leaders | Social media marketing | Influencer | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Utilitarismus | Utilitarianism | Hedonischer Preisindex | Hedonic price index |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.bushor.2018.01.010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011866358