Using online search data to forecast new product sales
| Year of publication: |
2012
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|---|---|
| Authors: | Kulkarni, Gauri ; Kannan, P.K. ; Moe, Wendy |
| Published in: |
Decision support systems : DSS ; the international journal. - Amsterdam [u.a.] : Elsevier, ISSN 0167-9236, ZDB-ID 516545. - Vol. 52.2012, 3, p. 604-612
|