Using Ontology and Modelling Concepts for Enterprise Innovation and Transformation: Example SAL Heavylift

This case story covers the SAL Heavylift journey and how they tailored their strategy to address the opportunities within the market. The mapping and improvement of their value chain, business model and with it the service, revenue, value, cost, performance and operating model. Various details about this innovation and transformation journey will be shared, including, how BPM concepts are applied to understand and classify strategic considerations while enabling the business model decisions, redesign functions, and all the underlying activities (processes). This includes benchmarking maturity and develop a transformation roadmap. The case also discusses the issues faced by such complex environment; such as how value and performance drivers are incorporated into the existing operating model. In addition to that, the best practices, industry practices and leading practices applied are being discussed and the modelling disciplines used are specified.