Using perspective-taking to de-escalate launch date commitment for products with known software defects
Hyung Koo Lee, Jong Seok Lee, and Mark Keil
| Year of publication: |
2018
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|---|---|
| Authors: | Lee, Hyung Koo ; Lee, Jong Seok ; Keil, Mark |
| Published in: |
Journal of management information systems : JMIS. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0742-1222, ZDB-ID 883127-0. - Vol. 35.2018, 4, p. 1251-1276
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| Subject: | new product development | software defects | software launch | product launch decision | de-escalation of commitment | perspective-taking | customer orientation | Produktentwicklung | New product development | Software | Beziehungsmarketing | Relationship marketing | Softwareindustrie | Software industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07421222.2018.1523604 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011975719