Using Porter Five Forces and Technology Acceptance Model to Predict Cloud Computing Adoption Among IT Outsourcing Service Providers

As IT outsourcing services are crossing path with cloud computing services in the new dawn of cloud computing era, there is a lacking of research and framework to explain how IT outsourcing service provider will intend to adopt cloud computing based on some competitive analyses of its business environments. This research developed a conceptual framework to measure such intention underpinned on both Porter Five Forces (Porter, 1980) and revised Technology Acceptance Model (Venkatesh & Davis 1996). This paper is only the first phase of this research. Literature review is conducted, research problem is identified, research objective and questions are provided. Conceptual framework, hypotheses as well as the research methodology are also explained in this paper. Lastly, contribution, limitation and conclusion are also included