Using Purchase Influence Niching for Better Focus in Industrial Marketing Plans: Observations and Examples
| Year of publication: |
1994
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| Authors: | Weber, John A. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 23.1994, 5, p. 419-438
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