Using qualitative repertory grid techniques to explore perceptions of business-to-business online customer experience
Neil Hair; Susan Rose; Moira Clark
| Year of publication: |
2009
|
|---|---|
| Authors: | Hair, Neil ; Rose, Susan ; Clark, Moira |
| Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 8.2009, 1, p. 51-65
|
| Subject: | Computernetz | Computer network | Konsumentenverhalten | Consumer behaviour | Digitale Plattform | Digital platform | Website |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003819561