Using qualitative research in advertising : strategies, techniques, and applications
Margaret A. Morrison ...
| Year of publication: |
2002
|
|---|---|
| Other Persons: | Morrison, Margaret A. (contributor) |
| Publisher: |
Thousand Oaks, Calif. [u.a.] : Sage |
| Subject: | Werbeforschung | Qualitative Methode |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XI, 139 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7619-2383-7 ; 0-7619-2599-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004747590