Using qualitative research in advertising : strategies, techniques, and applications
Margaret A. Morrison; Eric Haley; Kim Bartel Sheehan; Ronald E. Taylor
| Year of publication: |
c 2012 ; 2nd ed.
|
|---|---|
| Authors: | Morrison, Margaret A. ; Haley, Eric ; Sheehan, Kim Bartel ; Taylor, Ronald E. |
| Publisher: |
Los Angeles, Calif. [u.a.] : Sage |
| Subject: | Werbung | Advertising | Marktforschung | Market research | Qualitative Methode | Qualitative method | Werbeerfolgskontrolle |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XV, 218 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-1-4129-8724-0 ; 1-4129-8724-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009419512