Using relationship norms to understand consumer-brand interactions
Pankaj Aggarwal
| Year of publication: |
2009
|
|---|---|
| Authors: | Aggarwal, Pankaj |
| Published in: |
Handbook of brand relationships. - Armonk, NY [u.a.] : Sharpe, ISBN 978-0-7656-2357-7. - 2009, p. 24-42
|
| Subject: | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Sozialpsychologie | Social psychology | Verhaltensökonomik | Behavioral economics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003915470