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The state of art of resource-based theory in marketing research
Della Corte, Valentina, (2017)
Marketing research : text and cases
Boyd, Harper W., (1956)
Marktorientierte Unternehmensführung im Wandel : Retrospektive und Perspektiven des Marketing
Meffert, Heribert, (1999)
"Using research for marketing in the 90s" : the 43rd ESOMAR Marketing Research Congress ; Monte Carlo 1990
General sessions
(1990)
Special sessions