Using service quality data for competitive marketing decisions
| Year of publication: |
2000
|
|---|---|
| Authors: | Rust, Roland T. ; Danaher, Peter J. ; Varki, Sajeev |
| Published in: |
International journal of service industry management : IJSIM. - Bradford : Emerald, ZDB-ID 1041356x. - Vol. 11.2000, 5, p. 438-469
|