Using services marketing strategies for logistics customer service
David Grant
| Year of publication: |
2006
|
|---|---|
| Authors: | Grant, David |
| Published in: |
Global logistics : new directions in supply chain management. - London [u.a.] : Kogan Page, ISBN 0-7494-4813-X. - 2006, p. 147-160
|
| Subject: | Dienstleistungsmarketing | Services marketing | Kundenservice | Customer service | Logistikunternehmen | Logistics provider | Marketingmanagement | Marketing management | Logistik | Logistics | Dienstleistungsqualität | Service quality |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003397680