Using signals to initiate importer-exporter relationships : evidence from Vietnamese importers
Mai T. T. Nguyen; Nigel J. Barrett; Tho D. Nguyen
| Year of publication: |
2014
|
|---|---|
| Authors: | Nguyen, Mai T. T. ; Barrett, Nigel J. ; Nguyen, Tho D. |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 21.2014, 2, p. 111-122
|
| Subject: | importer relationship intention | exporter credibility | signal consistency | signal clarity | signaling theory | Vietnam | industrial marketing | business marketing | Signalling | Viet Nam | B-to-B-Marketing | Business-to-business marketing | Import | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010382575