Using social character in segmentation
| Year of publication: |
1998
|
|---|---|
| Authors: | Hansen, Flemming |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - Vol. 33.1998, 6, p. 26-29
|