Using social media for service innovations : challenges and pitfalls
Ada Scupola; Hanne Westh Nicolajsen
| Year of publication: |
2013
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|---|---|
| Authors: | Scupola, Ada ; Nicolajsen, Hanne Westh |
| Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 2201735-5. - Vol. 9.2013, 3, p. 27-37
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| Subject: | Blogs | Innovation | Libraries | Services | Social Media | Social Web | Social web | Web 2.0-Technologien | Web 2.0 technologies | Dienstleistungsinnovation | Service innovation | Online-Marketing | Internet marketing | Bibliothek | Library |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010196194