Using social media posts as resources for engaging in value co-creation : the case for social media-based cause brand communities
Anne Sorensen, Lynda Andrews and Judy Drennan
| Year of publication: |
2017
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|---|---|
| Authors: | Sorensen, Anne ; Andrews, Lynda ; Drennan, Judy |
| Published in: |
Journal of service theory and practice : JSTP. - Bingley : Emerald, ISSN 2055-6225, ZDB-ID 2819789-6. - Vol. 27.2017, 4, p. 898-922
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| Subject: | Social media | Value co-creation | Online communities | Post characteristics | Resources | Customer engagement | Social Web | Social web | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation | Markenführung | Brand management | Online-Marketing | Internet marketing | Web 2.0-Technologien | Web 2.0 technologies |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSTP-04-2016-0080 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011730676