Using social network data to identify key influencers for social CRM activities
Goetz Greve
| Year of publication: |
2013
|
|---|---|
| Authors: | Greve, Goetz |
| Published in: |
Organizations and social networking : utilizing social media to engage consumers. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-4026-9. - 2013, p. 256-272
|
| Subject: | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Faktorenanalyse | Factor analysis |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009768680