Using speech acts to elicit positive emotions for complainants on social media
Young Anna Argyris & Kafui Monu & Yongsuk Kim & Yilu Zhou & Zuhui Wang & Zhaozheng Yin
| Year of publication: |
2021
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|---|---|
| Authors: | Argyris, Young Anna ; Monu, Kafui ; Kim, Yongsuk ; Zhou, Yilu ; Wang, Zuhui ; Yin, Zhaozheng |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 55.2021, p. 67-80
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| Subject: | Complaint management | Deep learning algorithm | Social media | Speech act theory | Social Web | Social web | Beschwerdemanagement | Emotion | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2021.02.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013041314