USING A SPREADSHEET TO SOLVE A MULTINATIONAL MARKETING PROBLEM - How do you determine the "right" production and sales mix for an international company given all the complexities of an international environment? A decision model on spreadsheet software can help give you an optimal answer, as illustrated here.
| Year of publication: |
2000
|
|---|---|
| Authors: | Dembeck, Jennifer L. ; Stout, David E. |
| Published in: |
Management accounting. - London : Inst., ISSN 0025-1682, ZDB-ID 4141702. - Vol. 78.2000, 7, p. 33-39
|