Using structural equation modeling to understand the impact of Bollywood movies on destination image, tourist activity, and purchasing behavior of Indians
Bharath M. Josiam, Daniel L. Spears and Sanjukta Pookulangara; Kirti Dutta; Tammy R. Kinley ...
| Year of publication: |
2015
|
|---|---|
| Authors: | Josiam, Bharath M. ; Spears, Daniel L. ; Pookulangara, Sanjukta ; Dutta, Kirti ; Kinley, Tammy R. |
| Published in: |
Journal of vacation marketing : an international journal. - London : Sage, ISSN 1356-7667, ZDB-ID 1352663-7. - Vol. 21.2015, 3, p. 251-261
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| Subject: | SEM | Bollywood | movie-viewing behavior | tourism motivation | destination image | tourist behaviors | Indian tourists | Urlaubsverhalten | Holiday behaviour | Indien | India | Destinationsmanagement | Destination management | Strukturgleichungsmodell | Structural equation model | Tourismusregion | Tourism destination | Tourismus | Tourism | Konsumentenverhalten | Consumer behaviour | Filmwirtschaft | Film industry | Internationaler Tourismus | International tourism |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011403675