Using the Analytic Hierarchy Process to Examine a Travel Destination for a Parent-Child Trip

This article aims to determine married women's decision criteria for choosing a travel destination for a parent-child trip and find the relative weights of these decision criteria. A literature review was conducted to construct a preliminary structure of decision criteria for choosing a travel destination. Furthermore, two rounds of Delphi questionnaire surveys involving seven experts in the tourism industry were conducted through email correspondence. A analytic hierarchy process questionnaire survey was carried out upon the structure of decision criteria for choosing a travel destination. This survey found that the 18 key decision criteria for choosing a travel destination for a parent-child trip could be categorized into the following four categories: psychological needs, recreational resources, human and cultural elements, and travel costs. Based on the research results, this article proposes implications on planning a parent-child trip and suggestions for future research as a reference for relevant authorities and future researchers.