Using the balanced scorecard framework for integrating traditional strategy & e-business development strategy environment
Aristodimos Thomopoulos; Konstantinos Siassiakos; George Kaimakamis
| Year of publication: |
2010
|
|---|---|
| Authors: | Thomopoulos, Aristodimos ; Siassiakos, Konstantinos ; Kaimakamis, George |
| Published in: |
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008. - Singapore [u.a.] : Imperial College Pr., ISBN 1-84816-509-9. - 2010, p. 596-599
|
| Subject: | Balanced Scorecard | Balanced scorecard | Electronic Commerce | E-commerce | Strategisches Management | Strategic management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003951292