Using the brand experience scale to profile consumers and predict consumer behaviour
Lia Zarantonello; Bernd H. Schmitt
| Year of publication: |
2010
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|---|---|
| Authors: | Zarantonello, Lia ; Schmitt, Bernd |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 17.2009/10, 7, p. 532-540
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| Subject: | Event-Marketing | Event marketing | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008652664