Using the classic grounded theory approach to understand consumer purchase decision in relation to the first customized products
Zhongjun Tang and Xiaohong Chen; Juan Xiao
| Year of publication: |
2010
|
|---|---|
| Authors: | Tang, Zhongjun ; Chen, Xiaohong ; Xiao, Juan |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 19.2010, 3, p. 181-197
|
| Subject: | Mass Customization | Mass customization | Personal Computer | Personal computer | Kaufentscheidung | Purchase decision | Grounded Theory | Grounded theory | China |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003993644