Using the “documentary method” to analyse qualitative data in logistics research

Purpose – This paper aims to examine the use of a qualitative data analysis technique, the documentary method, in the development of knowledge in logistics. The value of the method is illustrated through an example of its application in a study of in‐store logistics processes at six leading European retail stores. Design/methodology/approach – Extant literature is outlined regarding philosophical underpinnings of the documentary method and is followed by an explanation of the method and its application. Finally, an illustration is provided of its adaptation and use in a logistics research project. Findings – Drawing on a social constructionist approach, the documentary method can add to the development of logistics research by providing rich descriptions of actual practice, problems and issues in logistic processes – compared with the stated goals of such processes. Research limitations/implications – The documentary method is not suitable for all areas of logistics research and will need certain adaptations and adjustments when transferred into particular research contexts. In addition, the research question, philosophical stance, and knowledge of qualitative methodologies will ultimately determine the appropriateness of the technique. Originality/value – The paper presents the first application of the documentary method in the field of logistics.