Using the elaboration likelihood model to examine online persuasion through website design
Dianne Cyr, Milena Head, Eric Lim, Agnis Stibe
| Year of publication: |
November 2018
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| Authors: | Cyr, Dianne J. ; Head, Milena ; Lim, Eric ; Stibe, Agnis |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 55.2018, 7, p. 807-821
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| Subject: | Website design | Elaboration likelihood model | Online persuasion | Issue involvement | Website | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2018.03.009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011931547