Using the FCB grid to understand privacy concerns in social media advertising
Kibum Youn, Matthew Pittman and Eric Haley
| Year of publication: |
2024
|
|---|---|
| Authors: | Youn, Kibum ; Pittman, Matthew ; Haley, Eric John |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 43.2024, 3, p. 405-433
|
| Subject: | accessibility-diagnosticity | affect-as-information | Online behavioral advertising | social media | Social Web | Social web | Online-Marketing | Internet marketing | Werbung | Advertising | Datenschutz | Data protection | Konsumentenverhalten | Consumer behaviour | Internetnutzung | Internet usage |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2023.2242020 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014550975