Using the Madeline Hunter Direct Instruction Model to Improve Outcomes Assessments in Marketing Programs
| Year of publication: |
2010
|
|---|---|
| Authors: | Steward, Michelle D. ; Martin, Gregory S. ; Burns, Alvin C. ; Bush, Ronald F. |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 10459716. - Vol. 32.2010, 2, p. 128-140
|