USING THE MANAGEMENT OF ACCOUNT RECEIVABLES TO INCREASE THE COMPANY VALUE

The commercial credit is both marketing and a financial operation that influences in a great deal the financial results of the period. The companies follow the increase of sales turnover as a result of instating the commercial credit, seen as an investment which will contribute to the sustainable increase of the company profits. The ultimate target of the commercial credit has to be its efficiency, expressed by the marginal profit obtained after instating or modifying this operation. In this article we have tried to present a methodological approach meant to set the trade credit at the analytical level, considering the changes induced onto variables such as the quantity sold, selling price and variable cost margin.