Using the P3a to gauge automatic attention to interactive television advertising
Shiree Treleaven-Hassard; Joshua Gold; Steven Bellman; Anika Schweda; Joseph Ciorciari ...
| Year of publication: |
2010
|
|---|---|
| Authors: | Treleaven-Hassard, Shiree ; Gold, Joshua ; Bellman, Steven ; Schweda, Anika ; Ciorciari, Joseph |
| Published in: |
Journal of economic psychology : research in economic psychology and behavioral economics. - Amsterdam [u.a.] : Elsevier, ISSN 0167-4870, ZDB-ID 865181-4. - Vol. 31.2010, 5, p. 777-784
|
| Subject: | Fernsehwerbung | Television advertising | Werbewirkung | Advertising effects | Interaktive Medien | Interactive media | Konsumentenverhalten | Consumer behaviour | Mediennutzung | Media usage |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009272606