Using the process of disruption to find new markets and to develop new marketing programs for management education
Mark John Somers
| Year of publication: |
2009
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|---|---|
| Authors: | Somers, Mark John |
| Published in: |
Journal of marketing for higher education. - Abingdon [u.a.] : Routledge, ISSN 0884-1241, ZDB-ID 1057705-1. - Vol. 19.2009, 2, p. 166-178
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| Subject: | Führungskräfteentwicklung | Leadership development | Wirtschaftshochschule | Economics department | Nonprofit-Marketing | Nonprofit marketing | Lehrplan | Curriculum |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003946594