Using the senses to evaluate aesthetic products at the point of sale : the moderating role of consumers' goals
Sonia Vilches-Montero, Nik Mohd Hazrul Nik Hashim, Ameet Pandit, Renzo Bravo-Olavarria
| Year of publication: |
January 2018
|
|---|---|
| Authors: | Vilches-Montero, Sonia ; Nik Mohd Hazrul Nik Hashim ; Pandit, Ameet ; Bravo-Olavarria, Renzo |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 40.2018, p. 82-90
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| Subject: | Aesthetic products | Consumer goals | Emotional attachment | Moderated mediation | Konsumentenverhalten | Consumer behaviour | Ästhetik | Aesthetics | Emotion | Produktgestaltung | Product design | Ladengeschäft | Retail outlet | Produktentwicklung | New product development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2017.09.008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011801784