Using the technology acceptance model (TAM) in understanding customers' behavioural intention to use E-CRM : evidence from the banking industry
Anupreet Kaur Mokha and Pushpender Kumar
| Year of publication: |
2025
|
|---|---|
| Authors: | Mokha, Anupreet Kaur ; Surya, Pushpender Kumar |
| Published in: |
Vision : the journal of business perspective. - London [u.a.] : Sage Publ., ISSN 2249-5304, ZDB-ID 2220768-5. - Vol. 29.2025, 2, p. 139-150
|
| Subject: | Family Management | Research and Development | India | Family Firm | Familienunternehmen | Family business | Innovationsakzeptanz | Innovation adoption | Indien | Bank | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/09722629211060565 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015371738