Using the weapons you have : the role of resources and competitor orientation as enablers and inhibitors of competitive reaction to new products
Marion Debruyne, Ruud T. Frambach, and Rudy Moenaert
| Year of publication: |
2010
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|---|---|
| Authors: | Debruyne, Marion ; Frambach, Rudolf T. ; Moenaert, Rudy |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 27.2010, 2, p. 161-178
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| Subject: | Produktentwicklung | New product development | Wettbewerbsstrategie | Competitive strategy | Ressourcenorientierter Ansatz | Resource-based view | Spieltheorie | Game theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003946089