Using transformational appeals to enhance the retail experience
Gillian Naylor; Susan Bardi Kleiser; Julie Baker; Eric Yorkston
| Year of publication: |
2008
|
|---|---|
| Authors: | Naylor, Gillian ; Kleiser, Susan Bardi ; Baker, Julie ; Yorkston, Eric |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 84.2008, 1, p. 49-57
|
| Subject: | Einzelhandel | Retail trade | Marketingmanagement | Marketing management | Werbepsychologie | Psychology of advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003732235