Using transformational appeals to enhance the retail experience
| Year of publication: |
2008
|
|---|---|
| Authors: | Naylor, Gillian ; Kleiser, Susan Bardi ; Baker, Julie ; Yorkston, Eric |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 84.2008, 1, p. 49-58
|