Using transit advertising to improve public engagement with social issues
Rick T. Wilson, Jill Hendrickson Lohmeier, David S. Lustick and Robert F. Chen
| Year of publication: |
2021
|
|---|---|
| Authors: | Wilson, Rick T. ; Lohmeier, Jill Hendrickson ; Lustick, David S. ; Chen, Robert F. |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 40.2021, 5, p. 783-809
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| Subject: | ad variation | beliefs | climate change | Out-of-home advertising | recognition | social advertising | transit advertising | Werbung | Advertising | Klimawandel | Climate change | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2020.1807230 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012623888