Using triangulation and multiple case studies to advance relationship marketing theory
Constantino Stavros and Kate Westberg
| Year of publication: |
2009
|
|---|---|
| Authors: | Stavros, Constantino ; Westberg, Kate |
| Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 12.2009, 3, p. 307-320
|
| Subject: | Beziehungsmarketing | Relationship marketing | Marketingtheorie | Marketing theory | Qualitative Methode | Qualitative method | Sportorganisation | Sport organization | Australien | Australia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003876984